Blog Read the latest perspectives from our team of subject matter experts and others 4 Ways CROs Can Ensure a Bright Future for PharmaAs pharmaceutical companies turn to CROs (Clinical Research Organizations) for trial design and technology, there are new opportunities emerging with healthcare data intelligence that can help ensure a bright future… Continue reading → Read the article Post Topics:Artificial Intelligence Commercialization Diversity & Inclusion Drug Development KOL Engagement Medical Devices Provider Data Research Post Industries:Commercialization Medical Devices Payors Pharmaceutical & Biotechnology Provider Data Research CommercializationMedical DevicesQuality vs Quantity: Strategies For Device Manufacturers to Succeed in the Current MarketplaceThe United States devotes roughly $200 billion to national health expenditures on medical devices every year. In fact, the global medical devices market is projected to grow from $495.46 billion… Continue reading → Read the articleno CommercializationMedical DevicesUnlocking Value-Based Care: How Pharma & MedTech Companies Can Thrive in a New Age of Private Payers and Population HealthAs the healthcare industry shifts to value-based care, private payers and population health are taking the lead in determining patient care. For pharma and med tech companies, this shift… Continue reading → Read the articleno CommercializationDiversity & InclusionDrug DevelopmentKOL EngagementMedical DevicesProvider DataResearchH1 Honored with a Spot on Y Combinator’s 2023 Best Companies List and Slice of Healthcare’s Inaugural Digital Health Leaders ListH1, the connecting force for global healthcare provider, clinical, science, and research information, today announced that it has been recognized in two prestigious annual lists: Y Combinator’s 2023 Best Companies… Continue reading → Read the articleno CommercializationMedical DevicesFive Steps to Patient Journey Mapping for Medical Device and Medical Technology SalesThe patient’s journey from diagnosis to treatment can be a long and winding road. For medical device and technology sales professionals, understanding this journey is essential for developing strategies… Continue reading → Read the articleno CommercializationMedical DevicesThe Ultimate Guide to Selling Medical Devices and Medical Technology to Doctors in Five StepsIn the competitive medical device and med tech industry, it’s essential to stay ahead of the game when it comes to sales. Knowing your customers – in this case… Continue reading → Read the articleno CommercializationDiversity & InclusionDrug DevelopmentKOL EngagementMedical DevicesProvider DataResearchNew Look, Same Commitment!I’m excited to officially unveil the new branding and website our team has been working on for several months. This new branding comes with much thought and consideration, and reflects… Continue reading → Read the articleno CommercializationDiversity & InclusionDrug DevelopmentKOL EngagementMedical DevicesProvider DataResearchTimmy Awards Announces H1 as 2022 Tech for Good FinalistThe 8th Annual Timmy Awards run by Tech in Motion celebrates leaders in tech, recognizing the top workplaces for tech professionals across North America. We are thrilled to announce that H1 is… Continue reading → Read the article CommercializationMedical DevicesMedTech Innovations to Watch in 2020A look back at MedTech innovations underscores the integral role that technology has played in healthcare and better patient outcomes. But what comes next? Technological advancements and MedTech innovation at the… Continue reading → Read the article CommercializationMedical DevicesWhat is Biomaterials Science, and How is it Impacting Healthcare?Biomaterials science can provide many components for medical devices that can save lives or improve the quality of life for patients. Some of these devices include heart valves, orthopedic prostheses, and intraocular… Continue reading → Read the article CommercializationMedical DevicesMedical Nanotechnology: What’s Real & What’s NotSince Elon Musk’s tweet characterizing nanotech as “BS,” there’s been a continuing debate about the practical applications of nanotechnology — and where the dividing line between innovation and hype lies. Medical nanotechnology,… Continue reading → Read the article CommercializationMedical DevicesGPO & IDN Sales Process: Unraveling Affiliations and Identifying Decision MakersAs a MedTech marketer or sales professional, you know that selling to a hospital can often mean dealing with a larger organization. Between 72 percent and 80 percent of hospitals and… Continue reading → Read the article CommercializationMedical DevicesProsthetics & Orthotics Advances in MedTechGround-breaking advances in prosthetics and orthotics are giving patients capabilities that few people imagined a decade ago. The goal is no longer to simply replace a limb or correct biomechanical… Continue reading → Read the article CommercializationMedical DevicesDiabetes Technology: Innovative Solutions to Combat a Chronic DiseaseNovember is National Diabetes Month. Diabetes is a chronic disease that continues to be an epidemic in the U.S. According to the Centers for Disease Control (CDC), approximately 9.4% of the… Continue reading → Read the article CommercializationKOL EngagementMedical DevicesWhat’s the Top Integrated Delivery Network in Your Area? Largest IDNs by RegionIntegrated delivery networks (IDNs) offer both health care services and health insurance plans. That simple definition, however, doesn’t do justice to the impact IDN healthcare has had on the industry.… Continue reading → Read the article CommercializationMedical DevicesClient Spotlight: SuturegardWelcome back to Conversations With Carevoyance, a series dedicated to highlighting healthcare and MedTech vendors, thought leaders, and innovators across the healthcare industry. Today, we’re chatting with Dr. Dan Ladizinsky of Suturegard. Founded in… Continue reading → Read the article CommercializationMedical DevicesHow to Market to Medical ProfessionalsAs a marketing professional, you can manage the basics, probably in your sleep. You develop ideal buyer personas, identify your target market, segment your list, and run efficiently executed campaigns.… Continue reading → Read the article CommercializationMedical DevicesUnderstanding Hospital Financial MetricsData gives us the ability to base our decisions on facts rather than conjecture. For physicians and other healthcare practitioners, data is crucial to determining the best course of treatment and executing… Continue reading → Read the article CommercializationMedical Devices5 Ways MedTech Sales Can Get More Out of Your Salesforce CRMYour Salesforce CRM is a vital tool for MedTech sales, when used consistently. As a healthcare CRM, Salesforce has all the features and functionality your team needs to be more… Continue reading → Read the article CommercializationMedical DevicesHospital Patient Costs Skyrocket in the US: What’s Driving Up Medical Expenses?Medical expenses in the US continue to skyrocket. Findings from a recent study by the John Hopkins School of Public Health determined that the US has the highest cost of healthcare in… Continue reading → Read the article CommercializationMedical DevicesHealthcare Sales Enablement Insights for MedTechGiven the complexity of MedTech, sales teams need all the leverage they can get. You can find this with sales enablement. Healthcare sales enablement could revolutionize how you prospect. While… Continue reading → Read the article CommercializationMedical DevicesPhysician Retention Strategies & ChallengesThe data on physician retention is a cause for concern for everyone in the healthcare industry. In 2018, the hospital turnover rate for all job descriptions was 19.1 percent, the… Continue reading → Read the article CommercializationMedical DevicesSunshine Act Law: Open Payments’ Upside for Medtech Sales TeamsThe Sunshine Act, aka Open Payments, requires transparency into the financial relationships between physicians and medical device, supply, biologic, and pharmaceutical companies. Although the compliance burden related to Open Payments can… Continue reading → Read the article CommercializationMedical DevicesClient Spotlight: Bichsel Medical Marketing GroupWelcome back to Conversations With Carevoyance, a series dedicated to highlighting healthcare and MedTech vendors, thought leaders, and innovators across the healthcare industry. Today, we’re chatting with Lisa Bichsel, owner of Bichsel Medical… Continue reading → Read the article CommercializationMedical DevicesThe Five Largest Health Systems in the United StatesHaving a top five health system rating in the United States is a big deal—so big that it is broken down into several categories in the IBM Watson list of top health… Continue reading → Read the article CommercializationMedical DevicesEmail Marketing Templates for Outreach to Physicians and HospitalsHow to Use an Email Template It’s difficult still to strike the right balance when it comes to sales prospecting — your salespeople have limited time and energy, but cold,… Continue reading → Read the article CommercializationMedical DevicesMedicare for All: Pros & ConsHealthcare is one of the hottest topics as presidential hopefuls gear up for the next election. Candidates vying for the Democratic nomination have introduced or thrown their support behind one… Continue reading → Read the article CommercializationMedical DevicesHow Hospital Capital Planning Teams Buy New Medical TechnologiesAt the national Healthcare Information and Management Systems Society (HIMSS) conference held earlier this year in Orlando, we had the opportunity to hear a presentation by two hospital executives who… Continue reading → Read the article CommercializationMedical DevicesHospital Procurement: What You Need To KnowLast July, we published a blog on Mapping the Medical Sales Cycle, and a key part of the medical sales process includes understanding the steps involved in hospital procurement. The end… Continue reading → Read the article CommercializationMedical DevicesThe Top Selling Medical Devices of 2018New to medical device sales and don’t know who the key players are? We’ve got you covered. The top selling medical devices and their parent companies in 2018 covered 40%… Continue reading → Read the article CommercializationMedical DevicesAn Overview of Medical Marketing JobsHealthcare is a diverse industry, requiring a host of different roles. Included in these are medical marketing jobs. After all, every type of business needs good marketers. As healthcare… Continue reading → Read the article CommercializationMedical DevicesThe Challenges of Unstructured Healthcare DataDuring every patient encounter healthcare providers rely on hundreds of discrete data signals on which they base their decisions in order to provide effective treatment. As care teams assess, diagnose… Continue reading → Read the article CommercializationMedical DevicesWhat’s the Outlook for Medical Device Mergers & Acquisitions?The medical device industry experienced significant M&A in 2018. High-value deals included Boston Scientific’s $4 billion buyout of BTG (expected to close in a few months), Medtronic’s acquisition of Mazor Robotics for $1.64… Continue reading → Read the article CommercializationMedical DevicesYour Prospects Are in These LinkedIn Healthcare GroupsProspecting has dramatically evolved in the 21st century, and a big part of that has to do with social media. LinkedIn prospecting has become a way of life for many… Continue reading → Read the article CommercializationMedical DevicesNetworking Tips for Medical ConferencesMedical conferences often bring together a variety of stakeholders with the unique opportunity to share insights and discuss what’s happening in the industry. As a sales or marketing professional, you’ve… Continue reading → Read the article CommercializationMedical Devices4 Patient Retention Strategies to Reduce LeakagePatient retention is critical to any healthcare organization, yet it’s often overlooked. Many practices and facilities have no idea how many patients they are losing and rarely have robust strategies… Continue reading → Read the article CommercializationMedical DevicesHow Important Are Face-to-Face Sales Interactions in Healthcare?How important are face-to-face sales interactions in healthcare? Extremely important. In fact, there are probably very few highly successful healthcare sales reps that ever do business other than face-to-face. Why? Healthcare… Continue reading → Read the article CommercializationMedical DevicesHealthcare Cloud Adoption & How It Can Impact Medtech SalesAfter a slow start, cloud computing in the medical field is seeing a higher rate of adoption. MarketsandMarkets projects the global healthcare cloud computing market, with North America leading the… Continue reading → Read the article CommercializationMedical DevicesHealthcare SEO Best Practices for Medical Marketing ProfessionalsSearch engine optimization (SEO) is a process that can be mastered. A decade ago, many of the wealthier companies paid to ensure their sites came out on top. Today, search… Continue reading → Read the article CommercializationMedical DevicesRepresenting Your Sales Territory: Part Two, AnalysisThe bases are loaded. The batter steps up to the plate. Does he just wildly swing at every pitch? Of course not! He has been in the dugout, discussing the… Continue reading → Read the article CommercializationMedical DevicesRepresenting Your Sales Territory: Part One, AlignmentHealthcare sales is similar to baseball. With the right team in place, and the right skill sets, your business can come out on top. Whether you are setting up a… Continue reading → Read the article CommercializationMedical DevicesThe Art of Selling to Private Practice DoctorsAccording to the AMA’s Physician Practice Benchmark Surveys, over 47 percent of physicians were recorded as practicing medicine in a private medical group in 2016. While physicians have been increasingly abandoning… Continue reading → Read the article CommercializationMedical DevicesBest Healthcare News Sites to Follow in 2019It can be a real challenge to keep up with the fast-paced and ever-changing healthcare and MedTech industries. To help you stay current on new technologies, emerging trends, research, and… Continue reading → Read the article CommercializationMedical DevicesThe Importance of the Patient Engagement FrameworkPatient-centered care is more than a buzzword; it’s evolved from a theoretical strategy to an operational reality across medical practices, surgery centers and hospitals alike. For organizations to deliver on… Continue reading → Read the article CommercializationMedical DevicesThe How-Tos of Value-Based Selling to Long-Term Care FacilitiesLong-term care hospitals (LTCHs) work hard to differentiate themselves through the level of quality care they provide. Not sure what differentiates a LTCH from the more common general acute care… Continue reading → Read the article CommercializationMedical DevicesAccountable Care Organizations, ExplainedAn Accountable Care Organization (ACO) plays an important role in reducing costs and re-aligning incentives across the healthcare system to encourage less focus on the volume of services delivered and… Continue reading → Read the article CommercializationMedical DevicesWho’s Who of Hospital LeadershipSelling to hospitals is complex. With multiple decision makers and stakeholders, it can be difficult to know which titles to target, as well as how to target effectively. Once you define… Continue reading → Read the article CommercializationKOL EngagementMedical DevicesHow to Find Doctors’ Email Addresses for FreeIf a physician’s phone system and receptionist are good at their jobs, you probably aren’t getting through to that prospect with a cold call. And although you may be able… Continue reading → Read the article CommercializationMedical DevicesHow to Estimate Market Opportunity When Launching New MedTech ProductsImagine your team has been iterating on an innovative idea for a new MedTech device. So how do you decide if commercializing that product will result in ROI for your… Continue reading → Read the article CommercializationMedical DevicesThe Dos & Don’ts of Healthcare DatasetsWhere will you find your next MedTech sales opportunity? Healthcare datasets can be great tools for identifying prime prospects in your market. Leveraging healthcare datasets to market your MedTech systems,… Continue reading → Read the article CommercializationMedical Devices3 Ways to Organically Grow Your Physician Referral NetworkThe MedTech solutions that your company delivers, no doubt, add significant value to the doctors and hospitals that adopt your innovations. Most medical technology or healthcare IT companies focus on… Continue reading → Read the article CommercializationMedical DevicesSales Associations & Networking Groups for MedTech ProfessionalsMedTech salespeople are understandably so focused on their day-to-day sales activities and quotas that they often miss opportunities to improve their knowledge, skills, and networking opportunities. The most proactive MedTech… Continue reading → Read the article CommercializationMedical Devices8 Ways to Generate Demand for Your Medical TechnologyMarketing teams at medical technology companies are under constant pressure and scrutiny from corporate executives and sales forces to create more demand for their company’s products. Though demand generation is… Continue reading → Read the article CommercializationMedical DevicesWhich Hospital Performance Metrics Are Most Important for MedTech Companies?In this era of value-based care, hospitals and the health systems to which they belong are intensely focused on metrics that directly impact their scores and related financial incentives and penalties… Continue reading → Read the article CommercializationMedical DevicesData-Driven Marketing & Sales Strategies for HealthcareBig data is increasingly available and used by MedTech and other healthcare businesses in new market development and related marketing and sales strategies. Data-driven marketing is not new, but… Continue reading → Read the article CommercializationMedical DevicesCarevoyance selected as a 2018 Ultimate Elevator Pitch Participant!We have exciting news to share! Carevoyance was selected as one of eight companies that will pitch our startup in the time it takes to ride up the Salesforce Tower… Continue reading → Read the article CommercializationMedical DevicesMarket Development: What It Is & Why It’s ImportantThe most successful businesses don’t rest on their laurels, and they never get comfortable. Even if you have a great product, it can only take you so far within a… Continue reading → Read the article CommercializationMedical DevicesEverything You Need to Know About CPT CodesWhen you market solutions and services to the healthcare industry, it’s easy to pick up a lot of terminology that you may even use in your marketing content, but have… Continue reading → Read the article CommercializationMedical DevicesBig Data Challenges in the Healthcare IndustryBig data and its powerful insights could make all the difference in your strategy and approach to healthcare sales and marketing. However, big data is as complex as it is… Continue reading → Read the article CommercializationMedical DevicesSelling to Hospitals in the AI Era: What You Need to KnowArtificial Intelligence (AI) isn’t a buzzword or the plot of a sci-fi movie. It’s actually revolutionizing sales and marketing in every industry, including healthcare. While there are lots of AI… Continue reading → Read the article CommercializationMedical Devices9 Tips To Improve Email Marketing to PhysiciansAny discussion of email marketing to physicians must begin with the understanding that most doctors are incredibly busy. Some are so busy they barely have enough time to provide proper… Continue reading → Read the article CommercializationMedical DevicesHow-To Guide for Data-Driven Healthcare Market ResearchLooking to better understand and size up a market opportunity for your healthcare technology? Whether you are a healthcare entrepreneur formulating a business for a new product or a research… Continue reading → Read the article CommercializationMedical DevicesThe Most Surprising Thing About Selling to PhysiciansSelling to doctors used to be more straightforward than it is today. Reps could drop by the practice office with lunch or snacks in hand, and catch the doctor in… Continue reading → Read the article CommercializationMedical DevicesSelling to Hospitals Executives With Healthcare Data: Your Complete GuideCongratulations for landing the meeting with the hospital c-suite, physician leadership or perhaps an influential purchasing agent. The bad news? The hard work of selling your medical product or service… Continue reading → Read the article CommercializationMedical Devices12 Ideas for Sales Meeting Content With Hospitals or DoctorsPlanning great content for each sales meeting with hospital execs and physician leaders is equally, if not more, important than the actual meeting. Without a focused agenda, the right content,… Continue reading → Read the article CommercializationMedical DevicesUltimate Guide to Smarter Healthcare Marketing StrategiesLike many well-seasoned healthcare marketers, planning and executing outreach campaigns to target physicians may conjures up memories of poring over countless spreadsheets, with a feeling of dread that you’ll be… Continue reading → Read the article CommercializationMedical DevicesBuild a Digital Healthcare Marketing Campaign in 5 StepsWe’ve all seen the billboards, lining the highways in our cities, advertising the wait times in the ER. A not so subtle reminder that (potentially) expedient service is available during… Continue reading → Read the article
