A lot has been written about KOLs and the value they can bring not only to drug development and commercialization in the pharmaceutical industry but also to companies developing medical…

The daily responsibilities of a Medical Science Liaison (MSL) are varied and broad but a common denominator is their central role in interacting with, informing, and educating stakeholders in…

Any discussion of email marketing to physicians must begin with the understanding that most doctors are incredibly busy. Some are so busy they barely have enough time to provide proper…