Empowering Robust Medical and Commercial Strategies
"To make sure we have the right, appropriate HCPs, that the strategic imperatives are appropriate, we really had to identify and work on the front end using the capabilities that H1 had."
Listen to this candid interview with Katie Shin, Senior Global Director of Field Medical and Scientific Affairs at Sumitomo Pharma America. Shin discusses aligning the organization’s strategies with the right technology to enable better HCP and KOL engagement for the field medical team. Shin explains how H1’s tools enable verifiably better HCP identification and targeting for the entire team. She also details how she was able to build a business case for her outreach efforts and discusses the way customized training from H1 helped lead her team to success.
Click below to listen to the full interview:
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