Empowering Medical and Commercial Teams with Data Insights

In Conversation with Katie Shin

In this candid interview, Katie Shin, Senior Global Director of Field Medical and Scientific Affairs at Sumitomo Pharma America, explains how she worked closely with H1 to determine whether her team was identifying the right HCPs and to develop the best engagement strategy moving forward. When Sumitomo consolidated 7 companies into 1, Shin took leadership across all therapeutic areas, providing her with the challenge of outlining an effective field medical strategy across all pillars.

Shin explains how H1’s tools enabled verifiably better HCP identification and targeting for her entire team:

"The data pieces I pulled for the KOL engagement list – I validated that a third were from the H1 database. Now, it’s a solidified piece for field medical execution."

She also details how she was able to build a business case for her outreach efforts and discusses the way customized training from H1 helped lead her team to success.

The interview covers:

• Leveraging data to underpin a field medical strategy
• Using HCP insights to support both commercial & MSL teams
• How individualized training greatly enhances technology adoption
• Validating results to build a strong business plan

Watch the interview:

 

Transforming KOL and HCP Engagement with Technology

HCP Universe gives MSL teams a powerful platform to identify and engage HCPs effectively and efficiently. Request a demo today to learn more.