Harnessing Digital Tools for Enhanced HCP Engagement
"That strategic decision (to use H1) allowed us to reallocate some of our resources and eventually show leadership the impact that we were having from an educational standpoint at the field level."
In this interview, Chris Medeiros, Sr. Director of Strategic Insights at H1 speaks with Kristin Cova, PharmD, Director, Medical Science Liaisons, Ferring Pharmaceuticals. Cova discusses how her team uses digital tools, including H1, to enhance her team’s HCP engagement strategy. She explains how H1 helps overcome challenges in identifying the right experts and keeping updated on their activities and interests. Cova further emphasizes the ease of use and comprehensive features of H1, highlighting its value in saving MSLs significant time and allowing them to focus on impactful scientific exchanges.
Click below to watch the full interview.
HCP Universe
Trial Landscape