Medical conferences often bring together a variety of stakeholders with the unique opportunity to share insights and discuss what’s happening in the industry. As a sales or marketing professional, you’ve…

After a slow start, cloud computing in the medical field is seeing a higher rate of adoption. MarketsandMarkets projects the global healthcare cloud computing market, with North America leading the…

Medical Science Liaisons (MSL) are science subject matter experts first and foremost. They educate physicians about their drugs, the underlying science, and details of clinical studies. In addition, they…

Much is written about the importance of key opinion leaders (KOLs) for the pharmaceutical industry. These independent medical and scientific experts advise pharma companies on a broad range of activities,…

We live in an increasingly digital world and key opinion leaders (KOLs) are no exception. Though face-to-face meetings and presentations are still the preferred way for KOLs to interact with…

Imagine your team has been iterating on an innovative idea for a new MedTech device. So how do you decide if commercializing that product will result in ROI for your…

Key opinion leaders (KOLs) play an important role throughout the entire drug development and approval process. Most companies work with KOLs during Phases IIIa and IIIb as well as during…

For a pharmaceutical company, the decision to work with a certain key opinion leader (KOL) is very important. Engaging the right KOL is critical in establishing credibility among physicians…

Where will you find your next MedTech sales opportunity? Healthcare datasets can be great tools for identifying prime prospects in your market. Leveraging healthcare datasets to market your MedTech systems,…

MedTech salespeople are understandably so focused on their day-to-day sales activities and quotas that they often miss opportunities to improve their knowledge, skills, and networking opportunities. The most proactive MedTech…