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Blog

Read the latest perspectives from our team of subject matter experts and others

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FDA Poised to Make Impact on Underrepresented Populations in Clinical Studies

Diversity Action Plans (DAPs) aim to improve data that the FDA receives by increasing the clinical enrollment of historically underrepresented participants. Increasing diversity in clinical trials not only makes the… Continue reading →

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Post Industries:

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Commercialization
Networking Tips for Medical Conferences
Medical conferences often bring together a variety of stakeholders with the unique opportunity to share insights and discuss what’s happening in the industry. As a sales or marketing professional, you’ve… Continue reading →

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Commercialization
Healthcare Cloud Adoption & How It Can Impact Medtech Sales
After a slow start, cloud computing in the medical field is seeing a higher rate of adoption. MarketsandMarkets projects the global healthcare cloud computing market, with North America leading the… Continue reading →

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KOL Engagement
Which Types of Skills Are Most Valuable to MSLs
Medical Science Liaisons (MSL) are science subject matter experts first and foremost. They educate physicians about their drugs, the underlying science, and details of clinical studies. In addition, they… Continue reading →

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KOL Engagement
The Importance of KOLs
Much is written about the importance of key opinion leaders (KOLs) for the pharmaceutical industry. These independent medical and scientific experts advise pharma companies on a broad range of activities,… Continue reading →

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KOL Engagement
KOL Presentations Go Digital
We live in an increasingly digital world and key opinion leaders (KOLs) are no exception. Though face-to-face meetings and presentations are still the preferred way for KOLs to interact with… Continue reading →

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Commercialization
How to Estimate Market Opportunity When Launching New MedTech Products
Imagine your team has been iterating on an innovative idea for a new MedTech device. So how do you decide if commercializing that product will result in ROI for your… Continue reading →

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