Blog Read the latest perspectives from our team of subject matter experts and others Redefining Medical Affairs Strategy with DataAs the role of Medical Affairs continues to evolve, data plays an increasingly critical role in shaping key opinion leader (KOL) engagement strategies, identifying care gaps, and ensuring equitable… Continue reading → Read the article Post Topics:Artificial Intelligence Commercialization Drug Development Global Impact HCP Volunteers KOL Engagement Patient Representation Provider Data Research Post Industries:Commercialization Global Impact Health Plans & Digital Health Pharmaceutical & Biotechnology Provider Data Research KOL EngagementThe Science of Building and Maintaining a KOL DatabaseA lot has been written about KOLs and the value they can bring not only to drug development and commercialization in the pharmaceutical industry but also to companies developing medical… Continue reading → Read the article KOL EngagementThe Challenge of Performance Review for Medical Science LiaisonsThe daily responsibilities of a Medical Science Liaison (MSL) are varied and broad but a common denominator is their central role in interacting with, informing, and educating stakeholders in… Continue reading → Read the article Commercialization9 Tips To Improve Email Marketing to PhysiciansAny discussion of email marketing to physicians must begin with the understanding that most doctors are incredibly busy. Some are so busy they barely have enough time to provide proper… Continue reading → Read the article«‹17181920
