Healthcare providers are often the first line of defense in ensuring that people receive the medical treatment they need. But nurses are often overlooked as a solution to addressing health equity and medication adherence issues, especially as telehealth and virtual care become increasingly popular.
However, nurses have a unique understanding of a patients’ needs and can play an integral role in helping bridge gaps for those who often don’t have access to care. From being key opinion leaders (KOLs) for pharma treatments to providing resources outside of going to see a doctor, it’s time to recognize the role that nurses can play in contributing to better health outcomes.
In this blog post, we will explore how nurses are helping to bridge the gap between patient needs and pharma/biotech solutions – from building trust with patients to providing resources outside of traditional doctor visits.
Digital Health and the Importance of Nursing
The rise of telehealth and virtual care has made nurses even more essential to healthcare, as they help fill the gap left by an understaffed workforce. In many rural communities, for example, it can be difficult for people to get to a doctor’s office, making nurses all the more important in providing quality healthcare services.
Nurses are also playing a critical role in bridging the gap between underserved populations and quality healthcare. Many of these individuals lack the ability to access traditional care in clinics – but nurses are helping to bridge this divide by providing resources outside of going to see a doctor.
This includes providing medication adherence services and patient education about chronic health conditions. As providers who often have long-term relationships with their patients, nurses are uniquely positioned to provide meaningful care that takes into account individual needs and preferences.
Nurses, Patient Trust & Health Equity
And as healthcare disparities continue to remain an issue among people of color, nurses also provide a crucial service in reducing these racial disparities in care. By building trust with their diverse patient populations, they can provide personalized care that helps address long-standing health inequities and promote greater medication adherence rates.
Nurses understand that some patients may be hesitant to take certain medications due to cultural beliefs or language barriers – so they take extra steps to ensure that care is delivered with cultural sensitivity and understanding.
Nurses, Treatment Leaders & A New Brand of KOL
In addition to their frontline roles in patient care, nurses are increasingly serving as key opinion leaders (KOLs) for pharma companies on new treatments and medicines – leveraging their expertise on the latest developments in healthcare research and clinical trials. By working directly with pharma/biotech companies on developing innovative solutions for improving outcomes and increasing access, nurses can provide valuable insights that help shape decisions when it comes to new treatments and therapies.
As medical technology continues advancing at rapid speeds, there’s no doubt that nurses will play an even larger role in bridging gaps between patient needs and pharma/biotech solutions – from working on the ground delivering direct patient care, educating patients about chronic health conditions or drug therapies, engaging with KOLs within pharma/biotech companies, connecting underserved populations with resources outside of traditional clinic visits, advocating for health equity, or leading research initiatives.
Nurses have evolved into invaluable partners for doctors, pharmacists, and most importantly – our patients. Their contributions should not go unrecognized or underestimated – as they truly are the unsung heroes when it comes down to improving health outcomes everywhere.