Redefining Pharmaceutical Success

Evaluating the Impact of Medical Affairs on Drug Adoption and Healthcare Outcomes

A few decades ago, Medical Affairs existed primarily as an academic support function to bolster the efforts of clinical researchers. As the demand for insights to shape product launch strategies has grown, Medical Affairs teams have transformed to meet these growing needs by developing into the multi-functional powerhouses we’re familiar with today.

As the scope of their role continues to expand, the need to more effectively measure the impact of their activities increases.

Measuring Impact with Data-derived Insights

Data is a powerful tool that can help Medical Affairs professionals tell meaningful stories that demonstrate the medical impact their work is having. Understanding which metrics best reflect this impact is key to analyzing effectiveness and refining HCP engagement strategies.

Likewise, it’s beneficial for teams to determine organizational readiness and consider engaging the expertise of a partner like H1 to help assess the impact of a medical strategy. By understanding their level of effectiveness, teams can make informed decisions about future initiatives.

Discover how Medical Affairs can measure the full scope of their contributions to reflect their influence on clinical practices and outcomes.

Download the report.