It’s a Small World: Understanding the Universe of HCP Thought Leaders
Don’t miss episode 10 of Towards Health, an H1 Podcast, “It’s a Small World: Understanding the Universe of HCP Thought Leaders.”
As medical affairs teams gear up for conference season, join us for the latest episode where we discuss new trends in KOL identification and surfacing HCPs that are good strategic bets for your organization to partner with as thought leaders.
In this episode, Chris Medeiros, Director of Strategy & Solutions at H1 and Nayanica Banerjee, Senior Manager of Client Solutions & Strategy at H1 join to discuss the intersection of KOLs and DOLs while talking about research and medical affairs.
Listen to discover:
- Medeiros & Banerjee’s backgrounds in the industry
- What the term digital opinion leader mean to them, how that has changed over time
- If they believe DOLs have the same credibility as traditional KOLs
- Looking into the future – do you think we will have congresses and printed publications of research in 10 years?