As a result of the COVID-19 pandemic, the engagements between KOLs and HCPs have turned virtual. H1 worked together with the MSL Society to conduct a survey to gain insights into how the current COVID-19 pandemic is impacting the KOL/MSL engagements.
On Episode 1 of the MSL Insights show, the panelists discuss:
- What, if anything, has truly changed as a result of the COVID-19 pandemic as it relates to the purpose of scientific exchange with KOLs?
- How will the COVID-19 pandemic affect the future impact of MSLs?
- In the near future, given new potential strategic considerations, what additional functions can/should MSLs perform?
- Due to the COVID-19 pandemic, does executive management need to adjust their expectations of the impact of MSLs?
More on Scientific Exchange
To learn more, you can also check out our paired infographic & webinar content talking about how KOLs prefer to engage with MSLs during COVID-19. And see how H1 can help your medical affairs team engage deeper with KOLs.