Measuring Medical Affairs Impact: Closing Care Gaps and Maximizing Patient Outcomes
As the keeper of scientific knowledge and its associated worth, Medical Affairs teams play a critical role in closing care gaps and maximizing patient outcomes. But how do you measure the impact of the activities of medical affairs and strategy teams?
In this infographic, we’ll outline the five strategic pillars of measuring the downstream impact of medical affairs on provider behavior.
Gauge Scientific Share of Voice
H1 can help pharma, life sciences and biotech companies leverage data to measure scientific share of voice, patient outcomes, and overall performance of medical affairs. With an understanding of the power of data-driven insights, pharma and biotech leadership can better understand their impact on the life sciences industry and use this information to inform strategic decision-making.
By tracking scientific share of voice and gathering HCP sentiment, medical affairs teams can better understand their positioning in order to improve performance and increase the impact of their efforts.