KOL Identification to Support Brand Launch Increases Engagement at a Congress
What You Need to Know
Medical Affairs and Medical Science Liaisons (MSLs) are highly visible and important roles that have faced significant obstacles in recent years trying to engage new and emerging healthcare providers (HCPs) while bringing strategic, data-driven value to their organizations.
What happens when a top 10 global pharma organization wants to improve their KOL mapping, search, identification and engagement for a specific therapeutic area or Congress? The H1 platform and HCP Universe helped the organization meet and exceed their conference planning goals.
Download our case study to find out.