A Case Study on H1 Visual MSL Territory Alignment with Claims and Scholarly Data
As medical affairs teams are under increased pressure to engage the right HCPs in the right therapeutic areas, it is essential to have a clear understanding of the patient landscape and where treatment leaders can most impactfully be engaged.
To offer a comprehensive view of a therapeutic area, pharma companies need to build an effective visual territory mapping strategy for their Medical Science Liaisons (MSLs) that takes into account both claims data and scholarly data. In this case study, learn how one top 10 global pharmaceutical company leveraged H1’s platform – HCP Universe for KOL tiering, targeting and segmentation – used a visual MSL territory alignment with claims and scholarly data to identify the most impactful HCPs for chronic weight management in the U.S.
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