How to Find Digital Opinion Leaders and Treatment Leader HCPs
Watch the latest webinar in our 1:1 with H1 series, where we dive into how to find and source HCPs on the forefront of their therapeutic areas. These HCPs may also be rising key opinion leaders, also called digital opinion leaders, have a digital footprint and share scientific exchange through digital channels like Twitter or LinkedIn or treat a high volume of patients.
This webinar is presented by Nayanica Banerjee, Senior Manager, Strategic Client Solutions, H1.
Watch the video to:
- Learn about the recent history and evolution of pharma thought leaders beyond traditional KOLs – digital opinion leaders (DOLs) and treatments leaders – how they are defined
- Analyze recent market trends related to how MSLs and Medical Affairs teams view non-traditional KOLs and DOLs
- Review a few best practices for leveraging data to find and follow DOLs and treatment leaders
- Track results of a real-life DOL analysis