Expanding HCP Targeting Using Medical Education and Care Gaps
Cardiovascular disease is the leading cause of death for both men and women in the US. It affects over 84 million people, but medical education efforts are often concentrated on cardiologists, leaving many primary care physicians and internal medicine specialists without the right information to diagnose and treat their patients.
How can medical affairs teams bridge this gap and ensure more effective patient care?
For a global pharma company focused on cardiologists as their go-to HCPs, H1 was able to help identify a crucial gap in medical education. Through social listening, KOL mapping, and deep analysis into care gaps, we uncovered over 1,200 net new HCP cohorts who were not being targeted by medical education efforts – despite being the clinicians treating the majority of patients with cardiovascular disease. In this case study, explore how understanding these care gaps can lead to greater medical impact and ultimately better patient outcomes. Additionally, the case study highlights how understanding these care gaps can lead to greater medical impact and ultimately better patient outcomes.