Harnessing Digital Tools for Enhanced HCP Engagement

In Conversation with Kristin Cova, PharmD

In an era where digital tools are revolutionizing healthcare, leveraging technology to enhance HCP engagement is paramount. Medical affairs teams are increasingly adopting advanced platforms to streamline operations and enhance their interactions with key opinion leaders.

To understand how these technologies are successfully implemented, Chris Medeiros, Sr. Director of Strategic Insights at H1, interviewed Kristin Cova, PharmD, Director, Medical Science Liaisons at Ferring Pharmaceuticals. Cova, a leader in field medical strategy, shares her expertise on how her team uses digital tools to maximize efficiency and foster meaningful scientific dialogue with HCPs.

The interview covers:

• Integrating digital tools into daily activities to enhance HCP engagement
• Key challenges in connecting with the right HCPs and addressing them
• Motivating and supporting MSLs to adopt new technologies
• Success stories from integrating H1 into HCP engagement strategies

Watch the interview:

 

Technology to Transform HCP Engagement

H1’s HCP Universe redefines efficiency for medical affairs teams in engaging with HCPs by streamlining KOL identification, mapping, activity tracking and strategic planning. Request a demo to learn more.