Measuring Medical Impact: The Journey from Lofty Concept to Real World Execution

In this presentation, Chris Medeiros, Sr. Director of Strategic Insights at H1, enthusiastically breaks down the ever-evolving Medical Affairs ecosystem and highlights the growing need for them to be able to measure the impact of their work.

Over decades, there has been mounting pressure on medical affairs to help deliver new treatments to market faster and more affordably in order to get them to the patients who need them. In order for medical affairs to be able to demonstrate ROI, they need to understand which of their activities have the greatest impact and why.

So there are questions that need to be answered:

• How can data and analytics help identify where the greatest value lies?
• Is there a formula for successful data-driven impact measurement?

Get Chris’ thoughts on all of this and hear some real world examples. Watch the presentation below: